Emphasis Area Team
Memorandum
To: Cottage Grove 2037 Emphasis Area Team
From: Jason Robertson and Libby Barg, Barney & Worth, Inc.
Date: November 5, 2007
Re: November 7 Emphasis Area Team Meeting
Welcome to your Emphasis Area Team! Thank you for agreeing to help shape the future of Cottage Grove. The Pioneering Future Team will hold its first meeting on Nov 7, 2007 from 7:30 PM - 9:00 PM at the City Hall Council Chambers.
We have prepared an Emphasis Area Team Packet to help get you started. The packet includes:
- Emphasis Area Team Meeting #1-Agenda
- Preliminary Teams Roster
- Idea List
- Calendar of Events
- Project Staff Contact Information
- Cottage Grove Data Profile
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Summary of Community Plans, Reports and Other Key Documents
Please review the packet information and let us know if you have any questions. Please pay particular attention to the idea list. Circle ideas you hope to spend some time exploring, and be sure to add your own ideas to the list if they are not already represented.
We are looking forward to working with all of you on this important community project.
Cottage Grove 2037
Emphasis Area Team Meeting #1
Pioneering Future
Orientation; Strategy Sorting
City Hall Council Chambers
7:30 PM - 9:00 PM; Nov 7, 2007
AGENDA
- 1. Welcome (10 min)
- Introductions
- Agenda Review
- 2. Review Information Packet (10 min)
- 3. Preliminary Strategy and Action Concepts (10 min)
- 4. Additional Strategy and Action Concepts (20 min)
- 5. Strategy Identification (30 min)
- 6. Next Steps (10min)
- Emphasis Area Team Meetings Dates
- Speaker Bureau Opportunities
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Cottage Grove 2037
Idea List
Pioneering Future
(This is the team charged with thinking BIG)
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- I'd like to see Cottage Grove retain the small town feel, but with an eye to progressive growth in ideas, art, and community health. With its own power source, Cottage Grove could draw business and jobs to the community. The downtown will be brimming with residents and tourists enjoying the new theater, shops, and galleries. During the day, people will be seen walking and riding bikes on the new river trail, on their way to the new sports and aquatic center. On Saturdays, people will enjoy the small town atmosphere at the new city parks without hearing the loud noise coming from the refurbished Speedway. A young couple will drink coffee under a statue made at the new art center, and think how nice it will be to move to Cottage Grove.
- Representation on the City Council for outside community.
- Have City government become more citizen friendly. Openness, transparency in ongoing issues: town halls with councilor's Mgr, dept. heads, council meeting with more discussion allowed. Availability of councilors for meetings.
- Alternative Energy owned by the City: Put Micro-Hydro on the rivers, solar panels on all city buildings, and windmills in the hills and parks. The energy can provide cheap or free power for residents, businesses, and other city facilities. Excess energy can be used to lure new businesses and provide extra money for the town and its residents.
- Bedroom community full of civic action.
- Active conservation commission.
- Post Carbon Emergency policy.
- Green building concept as a standard.
- Improved taxation system.
- Community power source with windmills on hills.
- Destination for alternative living models (i.e. power, organic fuel / food, education, and use management.
- Carbon Neutral City.
- Food self sufficiency.
- Energy self sufficiency.
- Development & research center for renewable resources.
- Organic Ag center.
- The rapidly changing climate conditions along with exponential population growth and exhaustion of resources requires that the CG Community develop sustainable living processes and practices.
- More emphasis on renewable energies, incentives for recycling and water conservation as well as native plantings and food plantings in common space as well as private homes. Set a high standard for developers that includes ecological methods of water conservation and recycling as well as use of solar and passive solar design and encouraging alternative transportation.
- Get rid of LTD & establish Cottage Grove Transit Dist. with foundation & Cooperation of South Lane Wheels.
Cottage Grove 2037
Calendar of Events
- November
- ⇒ Emphasis Team Area Meeting #1
- ⇒ Orientation; Strategy Identification
- December
- ⇒ Emphasis Team Area Meeting #2
- ⇒ Strategy Development; Action Concept Identification
- January
- ⇒ Emphasis Team Area Meeting #3
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⇒ Action Development
<Idea Testing; Community Survey>
- February
- ⇒ Emphasis Team Area Meeting #4
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⇒ Refine, Supplement Strategies & Actions
<Town Hall Meeting>
- March
- ⇒ Emphasis Team Area Meeting #5
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⇒ Final Updates (optional)
Emphasis Area Team
Project Staff Contact Information
Richard Myers, City Manager
Office: 541-942-5501
citymanager@cottagegrove.org
Teresa Cowan, Community Coordinator
Office: 541-942-1185
volunteers@cottagegrove.org
Jason Robertson, Barney & Worth, Principal-in-Charge
Office: 360-753-1023 103
jason@barneyandworth.com
Libby Barg, Barney & Worth, Project Manager
Office: 503-585-4043
Cell: 503-949-9047
libbybarg@barneyandworth.com
City Staff Support for Emphasis Area Teams:
Enhancing Urban Places and Spaces
Jessica Duggan, Planner
Office: 541-942-3340
planningtech@cottagegrove.org
Investing in a Diverse and Sustainable Economy
Teresa Cowan, Community Coordinator
Office: 541-942-1185
volunteers@cottagegrove.org
Expanding and Integrating Community Networks
Mike Grover, Police Chief
Office: 541-942-9145
mikeg@cgpolice.org
Preserving and Promoting Environmental Assets
Amanda Ferguson, Planner
Office: 541-942-3340
planner@cottagegrove.org
Pioneering Future
Jan Wellman, Public Works Director
pwdirector@cottagegrove.org
Cottage Grove Data Profile
Prepared for:
Cottage Grove 2037
Planning Participants and the Community at Large
Prepared by:
Barney & Worth, Inc. and E.D. Hovee & Co.
September, 2007
Introduction
The Cottage Grove data profile is provided as a general information tool during the early planning process. It can also be used as a point of reference for measuring change in certain trends and conditions over time. Generally speaking, it provides an overview of demographic and economic conditions in Cottage Grove and surrounding environs. It is one of many sources of data that will be consulted in the greater planning process.
Where feasible, data is centered around the South Lane School District boundary. In some instances, where noted, data is only available at the city or county level. The profile was assembled by Barney & Worth, Inc. and E.D. Hovee & Co., economists. Data has been compiled from a number of standard, trusted sources – notably U.S. Census, Oregon Employment Department and Office of Economic Analysis, U.S. Bureau of Economic Analysis and private data providers including ESRI Business Information Solutions and Dean Runyan Associates.
The Data Profile will be supplied to the Cottage Grove Steering Committee, members of Emphasis Area Teams assigned to work on specific Vision themes and interested members of the public. It will also be posted on the website for access by other interested parties.
Summary Findings
What follows are brief explanatory notes and a few initial observations – organized by worksheet tab:
- Demographics by Jurisdiction – With just over an estimated 9,000 residents as of 2007, Cottage Grove’s population represents 49% of South Lane School District’s population of about 18,400 and 2.6% of Lane County’s. Cottage Grove’s median household income is about three-quarters (76%) of the state’s income. ESRI forecasts growth through 2012 in all four geographies, ranging from 0.8% across Lane County to 1.3% statewide.
- Population Trends & Forecast – Over the 2000-2040 time period, Oregon’s Office of Economic Analysis expects a faster annual population growth rate countywide (at 0.9%) than occurred from 2000-2005 (of 0.6% per year), with the state growing at an incrementally faster rate (1.0% versus 1.1%).
- Tapestry Segments – #1 in Cottage Grove are the Midlife Junction group (accounting for 40% of the population) characterized as phasing out of their child-rearing years; #1 in the school district are the Salt of the Earth (24%) with a rural or small-town lifestyle; #1 for Lane County are the Green Acres group (10%) who are "little bit country"; and #1 statewide are the Main Street, USA group (11%) defined as neighborhoods found in the suburbs of smaller metropolitan cities.
- Retail Sales & Leakage – An oversupply equal to 32% of locally generated spending potential is exhibited within the South Lane School District boundaries, as actual sales of $204 million annually exceed locally generated demand of $155 million. This suggests that the trade area for Cottage Grove retail extends not only beyond the City limits, but beyond the bounds of the South Lane School District as well. Grocery stores and gasoline stations appear to be the most over-represented in the school district area with sales exceeding locally generated demand by $14-$15 million in each category. While overall the market is well served, retail sales leakage is noted for some categories. The greatest leakage indicated is in nonstore retailers (electronic shopping, mail order houses, vending machine operators, direct selling establishments) followed by apparel, then electronics and appliance stores.
- Building Permits – Permits have fluctuated in Cottage Grove from 2000-2006, resulting a total 267 buildings, 325 units and a construction cost of nearly $44 million. Since 2000, the peak year in terms o
- Sources of Personal Income – Lane County wage and salary income accounts for 44% of total personal income, 2% below the statewide level of 46%; countywide inv
- state. Tourism Expenditures – Both county and state tourism expenditures are growing at a similar pace – with 22-23% gains indicated at both geographies from 2000-2005. Covered Employment – Manufacturing, retail, health care and government account for almost 55% of all jobs in Lane County. Average pay in all the top sectors range from a low of $23,950 to
- of $39,850. Note: similar more localized data may be available at a sub-county (zip code) level by arranging for a special data run through OED. The number of jobs countywide increased by about 1.6% per year from 2001-2006, above the statewide 1.3% rate of increase. Wages increased by about 2.8% per year between 2001-2006, at roughly the same rate as occurred statewide.
- Cottage Grove Major Employers – According to the Chamber’s web site, major employers are Weyerhaeuser Company, Starfire Lumber, Kwikee Products, and Kimwoo
- Grove Community Hospital is also a major employer, although not listed on the Chamber’s web siteIndustrial and Commercial Vacant/Developable Land – The states’ Oregon Prospector site has two Cottage Grove industrial buildings and one industrial land parcel listed.
Labor Force Participation by Full and Part-time Status – Census 2000 indicates 62% of Cottage Grove’s population 16+ years worked in1999, and 74% of this employed population worked full-time. Labor force participation city-wide appears to be below both county and statewide rates. In summary, Cottage Grove is a small town with young and older working families making incomes reasonable for smaller rural communities – though below more urbanized areas and statewide levels. Residential construction appears to be strong to date throughout this deca
cocity and
DEMOGRAPHICS BY JURISDICTION
Recent population and income data provide a snapshot of current and future growth for a given location. Here, Cottage Grove’s basic demographics are contrasted with those of the South Lane School District, Lane County and State of Oregon.
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Population |
Households (HH) |
Median HH Income |
Per Capita Income |
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2000 |
2007 |
2012 |
2000 |
2007 |
2012 |
2000 |
2007 |
2012 |
2000 |
2007 |
2012 |
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Cottage Grove |
8,445 |
9,028 |
9,441 |
3,264 |
3,523 |
3,703 |
$30,608 |
$39,151 |
$45,591 |
$14,550 |
$19,302 |
$23,006 |
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South Lane School District |
16,999 |
18,418 |
19,373 |
6,487 |
7,106 |
7,514 |
$34,457 |
$43,036 |
$49,898 |
$16,099 |
$20,276 |
$23,984 |
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Lane County |
322,959 |
342,781 |
357,477 |
130,453 |
139,621 |
146,278 |
$36,990 |
$46,448 |
$53,851 |
$19,681 |
$25,123 |
$30,092 |
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State of Oregon |
3,421,399 |
3,752,734 |
4,004,796 |
1,333,723 |
1,461,068 |
1,560,770 |
$40,947 |
$51,735 |
$60,975 |
$20,940 |
$26,912 |
$32,578 |
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Source: ESRI Business Information Solutions |
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- The South Lane School District is slightly more than double the population of Cottage Grove proper, and is forecast to grow slightly faster over the next 5 years.
- As of 2007, median household income in Cottage Grove achieved about 76% of the state average, while the median household income of the South Lane School District averaged about 83% of that same measure.
- Cottage Grove’s median household income has increased 28% from 2000 to 2005, compared to an increase of 25.5% for Lane County, 26% for the State, and 25% for South Lane School district.
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Over the same period, the per capita income of Cottage Grove has increased at a rate of 32.6% compared to 27.6% for Lane County, 28.5% for the State, and 26% for the South Lane School District.
LANE COUNTY & STATE OF OREGON POPULATION TRENDS & FORECAST (2000-2040)
Longer-term forecasts are used by planners to prepare for future service delivery. In the table below, Cottage Grove’s annual average rate of population change is compared to other key geographic divisions.
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Average Annual % Change |
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Cottage |
Lane |
State of |
Cottage |
Lane |
State of |
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Year |
Grove |
County |
Oregon |
Grove |
County |
Oregon |
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2000 |
8,475 |
323,950 |
3,436,750 |
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- |
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2005 |
9,110 |
333,855 |
3,618,200 |
1.5% |
0.6% |
1.0% |
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2010 |
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347,494 |
3,843,900 |
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0.8% |
1.2% |
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2015 |
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365,639 |
4,095,708 |
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1.0% |
1.3% |
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2020 |
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387,574 |
4,359,258 |
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1.2% |
1.3% |
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2025 |
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409,159 |
4,626,015 |
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1.1% |
1.2% |
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2030 |
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430,454 |
4,891,225 |
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1.0% |
1.1% |
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2035 |
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451,038 |
5,154,793 |
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0.9% |
1.1% |
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2040 |
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471,511 |
5,425,408 |
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0.9% |
1.0% |
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Overall Average Ann % Chg 2000-2040 |
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0.9% |
1.1% |
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Notes: Average Annual Change calculated between years as stated in the table. Forecast data is not calculated for cities. Populations as of July 1. Base population of July 1, 2000: Totals estimated by PRC, PSU and age-sex details estimated by OEA based on Census Bureau's distributions. Oregon's age-sex detail may not match with the short-term forecast released in the OEA's Economic and Revenue Forecast, prepared by Office of Economic Analysis, Department of Administrative Services, State of Oregon. Release: April 2004. |
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- As of 2005, Cottage Grove was experiencing an annual rate of change nearly 3 times that of Lane County and half again as much as the State overall.
- Trends suggest Lane County’s rate of growth will slightly trail the state average through the year 2040. Population forecasts are not available for Cottage Grove through that same time span.
- Other data sources (LCOG) show Cottage Grove similar to or even slightly lagging population growth in Lane County and the State between 1970 and 2005.
TAPESTRY SEGMENTS BY JURISDICTION
ESRI Business Information Systems classifies all households across the U.S. based on 66 LifeMode groupings. These groupings are generated from a proprietary database system that combines demographic information with observed consumer spending and preference information. While not all aspects of each group description apply to all particular households in that grouping, the information is helpful for generally understanding local consumer patterns. Indeed, many businesses use this or similar data analysis to make their business siting or expansion decisions. This is important because whether or not one agrees with the information or characterizations presented, these are the numbers and descriptions potential investors see when doing research from afar.
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Tapestry Segments by Jurisdiction |
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Tapestry Segment |
Percent |
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Cottage Grove |
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Midlife Junction |
40.1% |
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Rustbelt Traditions |
19.7% |
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Heartland Communities |
12.9% |
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Salt of the Earth |
12.3% |
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Main Street, USA |
8.3% |
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Total |
93.3% |
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Tapestry Segment |
Percent |
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South Lane School District |
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Salt of the Earth |
23.8% |
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Midlife Junction |
21.0% |
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Green Acres |
18.6% |
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Rustbelt Traditions |
10.8% |
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Heartland Communities |
6.4% |
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Total |
80.6% |
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Tapestry Segment |
Percent |
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Lane County |
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Green Acres |
10.0% |
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In Style |
6.8% |
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Main Street, USA |
6.2% |
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Exurbanites |
6.1% |
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College Towns |
5.8% |
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Total |
34.9% |
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Tapestry Segment |
Percent |
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State of Oregon |
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